How real estate sponsors use LinkedIn to build credibility, attract capital, and stay top-of-mind with investors

A live, practical workshop for real estate GPs, operators, and fund managers who want to use LinkedIn intentionally—as a capital formation tool, not a vanity channel.

📅 March 11, 2026 — 12-2pm ET
⏱ Live workshop, recorded and shared

💡 About the Workshop

The capital raising environment has changed.

Today, investors don’t just diligence your deals—they diligence you. Before replying to an email, taking a meeting, or committing capital, LPs increasingly look at a sponsor’s online presence to assess credibility, clarity, and consistency.

For many GPs, LinkedIn has quietly become the most important platform in that process.

This workshop breaks down how successful sponsors actually use LinkedIn to build trust over time, demonstrate judgment, and stay top-of-mind with investors—without posting constantly, oversharing, or turning their feed into marketing noise.

Rather than “growth hacks,” this session focuses on strategy: positioning, content frameworks, distribution, and systems that compound credibility and support long-term capital raising.

🧠 You’ll Learn How To

Understand LinkedIn’s role in modern capital raising

Learn why LinkedIn has become a key diligence and relationship channel for LPs, family offices, and strategic partners—and how it fits alongside email, events, and 1:1 outreach.

Position yourself as a credible GP

Clarify how to present your background, strategy, and thinking in a way that signals competence, focus, and alignment—without feeling promotional.

Create content that builds trust (not noise)

Understand what types of posts actually resonate with investors, how often to post, and how to share insights that demonstrate judgment and pattern recognition.

Use thought leadership intentionally

Learn how to translate your experience—deals, lessons, market observations—into content that reinforces your investment thesis and niche positioning.

Build a repeatable LinkedIn system

Move from ad hoc posting to a lightweight, repeatable workflow that supports fundraising, partnerships, and long-term brand equity.

📚 The Workshop Will Cover

Why LinkedIn Matters for GPs

• How investor behavior and diligence have shifted
• Why visibility and consistency drive credibility
• LinkedIn vs. other channels (newsletters, podcasts, conferences)

Positioning & Profile Strategy

• How LPs read GP profiles
• What signals credibility vs. inexperience
• Positioning by niche, asset class, and strategy

Content Frameworks That Work

• What investors actually engage with
• Market insights vs. deal commentary vs. lessons learned
• Personal voice vs. institutional tone
  What not to post—and why

Case Studies in Brand-Led Capital Raising

• Real examples of sponsors using LinkedIn to:
  
  • Build inbound investor interest
  • Reinforce credibility between raises
  • Support fund and deal launched
• What worked, what didn’t, and why

Systems & Infrastructure

• Posting cadence that compounds over time
• Content libraries and reuse
• Integrating LinkedIn into broader capital raising workflows
• Measuring success beyond likes and followers

🧰 Format & Access

• Live workshop: Interactive, practical session
• Recording included: Shared with all registered participants
• Post-workshop access: Slides, content frameworks, and recommended tools

❓ Frequently Asked Questions

Is this about growing followers?
No. This workshop is about credibility, positioning, and trust—not vanity metrics.

Do I need to post every day to make this work?
No. We’ll cover realistic cadences that work for busy GPs.

Is this relevant if I’m raising institutional or family office capital?
Yes. LinkedIn increasingly plays a role across retail, family office, and institutional capital.

Will there be a recording?
Yes. All registrants receive the recording.

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