Ramble & Sojourner
Beyond the Tent
An institutional look at how luxury and nature merge in the $20B outdoor hospitality market.
Category
Outdoor Hospitality
Unlevered Yield Targets
18-22%
Current raise
Q1 2026
Min. Investment
$500K
Aptitude Overview & Current Investment Opportunity

Outdoor hospitality is one of the fastest-growing real estate asset classes, bridging traditional hotels and vacation rentals. With over 75 million U.S. households camping annually, the demand for comfort-rich, design-forward stays has turned glamping into a $20B opportunity.

Follow it with:

This profile highlights two leaders shaping the next generation of the category — Sojourner and Ramble.
Key Takeaways
The Rise of Outdoor Hospitality
How KOA and new brands fueled a $20B market.
Learning from the Middle Market
Why brands like AutoCamp and Under Canvas proved viability but faced scaling limits.
Sojourner’s Approach
“Four Star” nature hospitality blending resort luxury with immersion.
Ramble’s Model
Scalable, authentic, modular camping for everyday travelers.

Sojourner – “Four Star” Outdoor Hospitality

Sojourner delivers the comforts and service of a four-star resort in immersive natural settings. The brand bridges traditional luxury hospitality with outdoor adventure — offering high-end experiences without the friction of typical glamping, such as limited amenities or remote access issues.

Designed for families, corporate retreats, weddings, and groups, Sojourner focuses on experience consistency, operational scalability, and strong unit economics that appeal to strategic buyers in the hotel and resort space.

Together, they combine expertise in modular design, off-grid utilities, and luxury guest experience to build a new category of nature-based hospitality.

“Guests today seek genuine luxury seamlessly integrated with nature. We create experiences that don’t just photograph well — they feel exceptional from arrival to checkout, so guests return year after year.”

With scarcity of suitable land and growing demand for high-end outdoor retreats, Sojourner’s model builds a strong competitive moat. A stabilized flagship plus management-contract pipeline could attract experiential REITs or hotel groups adding “nature luxury” to their portfolios.

Ramble – Authentic Camping Experiences at Scale

Ramble, based in Colorado, is building a network of modern campgrounds located near major U.S. cities and national parks.

Founder Matt Oesterle was inspired to reimagine camping after a 2020 family road trip where most sites felt like parking lots. His goal: deliver comfort, space, and community — without losing the essence of being outdoors.

Ramble’s sites blend smart design, prefab efficiency, and data-driven site selection. Each campground offers spacious lots, clean facilities, and curated amenities that appeal to today’s outdoor travelers while keeping costs low.

Ramble uses a proprietary GIS siting algorithm that layers population data, weather patterns, dark-sky ratings, and county permitting data to identify high-yield sites that can be entitled and built within six months.Investment:

  • First Fund: $2–6M equity per park with LP warrants in the management company
  • Series A: $8M OpCo raise completed for technology, R&D, and marketing
  • Exit Potential: Branded portfolios could attract consolidators such as Sun Outdoors or Equity Lifestyle Properties
“We’re building campgrounds that feel like nature, not parking lots. Every site is designed for simplicity, comfort, and repeatable excellence at scale.”

Ramble operates on the opposite end of the “outdoor hospitality barbell” from Sojourner — a high-volume, low-cost platform that delivers double-digit cash yields and scalable growth. It appeals to investors seeking steady returns with strong operational leverage.

Investment Highlights
Investment period:
Growth equity in brand expansion
Target returns:
10%+ cash yield
Stabilization & Exit Strategy
3–7 years
Market validation:
Marriott + Hilton partnerships
Roundtable Recordings
300+ Studies Later: What Seperates the Winners in Glamping
Ramble's strategy: Zoning to Launch in 120 Days- Twice
Building a Scalable Luxury Glamping Brand
Cap Rate Shift = Institutional Entry Point
The
Ramble & Sojourner
Team
Andy Murphy

Andrew Murphy is a Co-Founder at Sojourner Glamping Company, where he co-leads a $25 million capital raise for Sojourner Glamping Fund I and develops upscale outdoor resorts across the U.S. He previously served as CEO of Ecolodge Company Ghana (Zaina Lodge), Deputy Director of WWF's Global Market Transformation Initiative, and a Strategic Advisor to the Philadelphia Zoo. He holds an MBA from Harvard Business School, an MPA from Harvard Kennedy School, and a BS from Georgetown University.

Matt Oesterle

Matt Oesterle is a Founder & CEO at Ramble, where he develops, operates, and constructs nature-focused campgrounds, with several sites currently operating or under construction. He previously spent a decade growing Callisto Media to $85 million in annual revenue and 354 employees. He holds a degree from Duke University.

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Ramble & Sojourner
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